About us

Welcome to Diggidy Dogs - a store created for poochy pals and the humans that spoil them by Cavapoo Frida and her human, Gwen. Our mission is simple: to bring joy, quality and style to every wagging tail because they deserve to feel great too.

 

(Pictured: Cavapoo Frida & her human, Gwen - they share the same hair colour)

 

But let's take it back to the start - getting Frida. When Gwen got Frida, they both fell in love with doing training & agility each week. Spending time together, seeing weekly progress & channelling energy into something that would bond both dog & owner.

 

Frida, to this day, really enjoys taking part in agility competitions & frequently wins ribbons, trophies & shields for her performances (even if it's mostly Gwen getting competitive)

 

(Pictured: Frida with her many colourful ribbons, trophies & shields)

 

From there, Gwen found herself more and more passionate about good quality dog equipment, toys that enrich them, all-natural treats & having a place where poochy pals could feel chic & spoiled like humans do.

 

Having run a café & restaurant for years, she knew it was time for a change. And Diggidy Dogs was born!

 

After months of woodwork, painting, stocking & dog cuddles, Diggidy Dogs was opened to the public of Shrewsbury at the beginning of December 2025. We had a very successful opening time with customers coming in for Christmas presents, spoiling their pooches as they deserve.

 

Since then we've taken on customers' feedback, honed in on what we stock & found products  that combine quality, function, and a touch of fun. From essential training gear and dog sports equipment to indulgent treats and pampering products, we've got everything to keep your dog happy, healthy, and thriving.

 

As well as some funnier gag gifts (maybe more so for the owners than the dogs)!

 

(Pictured: Pet Hates Toys selection of some of the world's favourite people)

 

Our shelves are stocked with stylish outfits, cosy accessories and a delightful doggy patisserie for those extra-special moments. Because your dog deserves to be spoiled!

 

And it's not just about the dogs - we also offer unique gifts, clothing and everyday essentials for dog-loving humans. Whether you're shopping online or visiting us in-store, you'll always find something to make tails wag and hearts smile

 

(Pictured: some dog friendly chocolate truffles)

 

We've enjoyed our journey so far but we're looking forward to everything that's coming. From local events to community dog walks, it's going to be a blast.

 

We hope you join us on that journey - thank you for choosing to support a small business!